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The Marketing & Digital Communications concentration offers students a thorough grasp of business fundamentals, marketing tactics, and digital communication methods for today’s fast-changing business landscape. Graduates receive a dually-accredited degree, recognized in both the US and the EU, and earn it in three years instead of four. 

About the program:

The Bachelor of Arts (BA) in Business Administration with a concentration in Marketing and Digital Communications is designed to provide students with a comprehensive understanding of business principles, marketing strategies, and digital communication techniques in today’s rapidly evolving marketplace.

The program integrates foundational business knowledge and skills with specialized coursework in marketing and digital communication to prepare students for careers in various industries, including advertising, public relations, digital marketing, social media marketing, and brand management.

Learning Outcomes:

Upon completion of the Marketing and Digital Communications program, students can expect to:

• Demonstrate a thorough understanding of fundamental business concepts, including management, economics, finance and accounting.
• Apply marketing principles and theories to develop effective marketing strategies and campaigns tailored to target audiences.
• Utilize digital communication tools and platforms effectively to engage with consumers, promote brands, and drive business objectives.
• Analyze market trends, consumer behavior, and competitive landscapes to make informed marketing decisions.
• Analyze the financial implications of marketing activities to ensure that customer value is delivered at the lowest possible cost
• Develop critical thinking and problem-solving skills to address challenges in marketing and digital communications.
• Communicate effectively both orally and in writing, including the ability to create persuasive marketing materials and presentations.
• Recognize cultural, sociological, economic, and political concepts where they interact with strategic and intercultural communications.
• Collaborate with team members and stakeholders to execute marketing initiatives and achieve organizational goals.
• Understand ethical and legal considerations in marketing and digital communications and adhere to industry standards and regulations.

Career Prospects:

Graduates of the Marketing and Digital Communications program are well-prepared for a variety of roles in the business world. Some potential career paths include:

• Marketing coordinator/assistant
• Digital marketing specialist
• Brand manager
• Social media manager
• Public relations specialist/manager 
• Market research analyst
• Content marketing manager
• Marketing strategy manager
• Marketing executive
• Event manager 
• Advertising account executive/manager

Overall, graduates of this program possess a versatile skill set that equips them to thrive in dynamic and competitive business environments, where marketing and digital communication play integral roles in achieving organizational success.