Programme details | |
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Degree: | Master of Science (MSc) |
Discipline: |
Marketing
|
Duration: | 24 months |
Study modes: | full-time |
Delivery modes: | on-campus |
University website: | Digital Marketing |
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Do you enjoy generating new ideas, analysing human behaviour and seeing your good work play out in measurable data? As a digital marketer, you get to be both creative and analytical at work.
Join us in beautiful Nantes, France, to develop expertise in qualitative, quantitative, technical and strategic aspects of marketing, with a user experience (UX) orientation. Here, you'll make important connections in France, throughout Europe and across the globe.
Employers will love your international experience and dual ability 1) build goal-oriented digital strategies and 2) stay agile as needs and markets quickly evolve. Audencia's programme prepares you for a leadership role, pairing strategy with strong operations management experience.
The academic content of the MSc in Digital Marketing is systematically reviewed and redeveloped, and includes practical workshops with real-world situations and boosts your operational skillset.
As part of the programme, you will participate in exclusive projects with Audencia partner companies such as the Éram group, Galeries Lafayette, TSC, Converteo, Cdiscount or Rakuten.
Furthermore, you will benefit from Audencia's high quality, strong career results and commitment to sustainability - empowering you to get results in both a profitable and responsible way.
This MSc will open up access to a large range of digital marketing positions. Here are a number of examples of positions you could occupy after completing the programme:
All sectors: products and services, BtoC and BtoB
Employers: major businesses with e-commerce activities or digital services, small to medium businesses and start-ups; services and consulting agencies.
Find more information on the website of Audencia Business School: