Programme details | |
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Degree: | Master of Arts (MA) |
Disciplines: |
Master in Management (MIM)
Marketing |
Duration: | 18 months |
Study modes: | full-time |
Delivery modes: | on-campus |
Requirements: |
At least 1 year of relevant experience after first degree |
University website: | Management - Digitalization and Transformation |
Annual tuition (EEA) | ca. 77,200 HKD University currency: 9,266 EUR |
Annual tuition (non-EEA) | ca. 77,200 HKD University currency: 9,266 EUR This applies to citizens of Hong Kong |
Request information from the International Graduate Center
In our fast-paced, increasingly digitized world, it is important for companies to remain competitive to continuously question their business models and drive innovation. This leads to fundamental changes in corporate processes.
(Digital) transformation is defined as the integration of digital processes across all business areas. We aim to prepare you for this! Whether you dream of starting your own company or taking over an existing one, our program provides the ideal foundation. We will take you on an exciting journey through the lifecycle of a business: from inception and growth to consolidation and restructuring - each from the perspectives of digitalisation and transformation.
At IGC, you will explore various scientific theories, work on case studies, engage in discussions from different perspectives on various issues, and develop innovative solutions to build an application-oriented management perspective. You will delve into topics such as emerging technologies, data-driven decision-making, business process optimization, organizational change management, and customer experience enhancement. You will also have the opportunity to define and delve into your own focus favorite area within an individual transformation project.
Graduates of this program will become specialists who are able to develop and execute digital transformation initiatives across a range of industries, including technology, finance, manufacturing, retail and beyond. You will equipped to drive innovation, improve operational efficiency and develop customer-centric strategies that deliver exceptional results. You will also have tools at hand for times of crisis. Embrace the future of innovation and let us help you take your next career step!
International graduates can use Germany's job-seeking visa to prepare for their next career step.
Tuition fees:
Find more information on the website of the International Graduate Center: