Programme details | |
---|---|
Degree: | Bachelor of Arts (BA) |
Discipline: |
Marketing
|
Duration: | 36 months |
ECTS points: | 180 |
Study modes: | full-time |
Delivery modes: | on-campus |
University website: | Brand Management |
Annual tuition (EEA) | ca. 86,400 HKD University currency: 10,600 EUR |
Annual tuition (non-EEA) | ca. 86,400 HKD University currency: 10,600 EUR This applies to citizens of Hong Kong |
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Successful advertising campaigns put brands in the limelight, give products their unmistakable personality and speak the language of their target group.
With the Brand Management degree programme at the Macromedia University of Applied Sciences, you have the chance to create unforgettable campaigns.
At the Macromedia University of Applied Sciences, degree programmes such as Media Management and Management enable you to successfully enter the world of media. With the Brand Management specialisation, you focus on contemporary brand management and the interaction of complex brand architectures.
At the same time, on the way to your Bachelor’s degree in Brand Management, you will learn how to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and create target group-specific media plans.
Companies in all sectors need practically trained managers like you for their operational marketing, who are familiar with the global economy and digital brand management. Get started in companies or international agencies.
Find more information on the website of Macromedia University of Applied Sciences: