50度灰

The Master's Degree Course in Fashion Communication and Luxury Strategies offers an advanced course to enter the world of fashion and luxury with full awareness of the challenges of what are now fully global industries.

The Course aims to train fashion and luxury communication professionals, managers, and business consultants so that they are capable of facing the challenges of contemporary communication, contextualising them, and transferring products and experiences to the public with a new language; they will also be capable of taking on roles of responsibility within established or start-up companies, and of seizing all the opportunities of complex systems.

Programme Overview:

Face-to-face teaching is flanked by seminars, workshops, meetings with professionals and "in the field" experiences. To allow for a high degree of specialisation, the course offers two possible routes in the second year: Global Trends and Luxury Strategies, with the former more focused on fashion industry issues and the latter on luxury (products and experiences).

The course, taught in English, will allow students to develop a dynamic and flexible approach to communication, which is essential for working in increasingly horizontal companies. The first year includes teaching Team and Project Management to familiarise students with the logic and dynamics of organisations.

A great deal of attention is paid to the specifics of digital communication. The course offers a solid cultural foundation and has a curriculum with a robust humanistic vocation to develop the lateral thinking required for positions of responsibility. The structure of the course, due to its workshop teaching and multidisciplinary approach, stimulates flexibility and the ability to learn in a self-directed and independent manner.

Career Opportunities:

• Brand Consultant
• Brand Heritage Curator
• Client Communication Manager
• Customer Engagement Manager
• Digital Media Manager
• Event Manager
• Fashion Trend Forecaster
• PR Manager