Programme details | |
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Degree: | Master (Master) |
Discipline: |
Marketing
|
Duration: | 24 months |
ECTS points: | 120 |
Study modes: | full-time |
Delivery modes: | on-campus |
University website: | Marketing and International Commerce |
Annual tuition (EEA) | ca. 36,500 HKD University currency: 4,384 EUR |
Annual tuition (non-EEA) | ca. 36,500 HKD University currency: 4,384 EUR This applies to citizens of Hong Kong |
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Marketing and International Commerce program focuses on marketing as strategic managerial function that drives initiatives in delivering customer value with international perspective approach and grounded by Lithuanian and international experience. The program examines the fundamental and modern concepts in strategic marketing, corporate marketing, customer relationship management, international marketing, and international commerce. This combination allows to build the knowledge and skills necessary for critical, creative, and sustainable approaches to business in a globalizing world.
The aim of Marketing and International Commerce study programme is to train highly qualified marketing and international commerce professionals, giving students the modern marketing and international commerce knowledge, skills, and abilities to analyze and understand global trends, respond rapidly and creatively to changing environment, monitor and evaluate innovations, apply the acquired knowledge to the development of marketing and international commerce processes of organizations in a changing and uncertain business environment.
This programme has double-degree diploma agreement with Catholic University of Louvain (Belgium)
The programme examines the problems of modern marketing and international commerce, the application of innovative solutions in solving topical problems of marketing and international commerce and forms the skills required for specialists in these fields. Graduates of the master study programme Marketing and International Commerce will be able to:
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