Programme details | |
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Degree: | Bachelor of Business Administration (BBA) |
Disciplines: |
Business Administration
Hospitality, Leisure & Tourism |
Duration: | 36 months |
Study modes: | full-time |
Delivery modes: | on-campus |
University website: | BBA with specialisation in Tourism Management |
Annual tuition (EEA) | ca. 44,000 CNY University currency: 5,800 EUR |
Annual tuition (non-EEA) | ca. 89,500 CNY University currency: 11,800 EUR This applies to citizens of China |
Internationally oriented, this course brings together the academic study of tourism and the practical development of management skills to give you a balanced start to your career. It is an academic course with strong vocational relevance.
This Wittenborg University of Applied Sciences programme is informed by ongoing research and review from our academic team, to ensure that the content of the course reflects contemporary issues and debates in the tourism industry. Teaching is underpinned by expertise and in many cases first-hand experience of the industry.
The compulsory work placement module offers you a great opportunity to gain first-hand experience in the field, which will improve your employment prospects following graduation.
The BBA Specialisation in Tourism Management is part of the Hospitality Business Administration pathway (sector) and will take either three or four years to complete, depending on your academic progress and drive. It is designed to cover everything you might need for a career in tourism management.
The style of teaching will differ according to module, but it will variously involve lectures, seminars, group exercises, case studies and student presentations. The group work will gradually reduce over the three years as you learn to work more independently, culminating in your final project or dissertation.
Although you will in part be assessed by essays and exams, we will also test your ability to work in teams, make presentations and appraise the work of fellow students. These methods of assessment are intended to reflect real-life management practices.
Transferable skills such as leadership, numeracy, assertiveness and creativity are developed throughout the course.
Core Modules:
As a tourism graduate you can work for several types of businesses and organisations, such as:
The course is also designed in such a way that you will be more than equipped to start your own business.
Find more information on the website of Wittenborg University of Applied Sciences: