Programme details | |
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Degree: | Master of Science (MSc) |
Discipline: |
Hospitality, Leisure & Tourism
|
Duration: | 18 months |
Study modes: | full-time |
Delivery modes: | on-campus |
University website: | MBM with specialisation in the Events Industry |
Annual tuition (EEA) | ca. 182,600 HKD University currency: 21,300 EUR |
Annual tuition (non-EEA) | ca. 182,600 HKD University currency: 21,300 EUR This applies to citizens of Hong Kong |
This exciting MSc, Master of Business Management specialised in the Events Industry, challenges students to study at a high academic standard, combining case studies and research. However, the degree programme also has a practical approach in its design - through project weeks, professional enquiry and a module of professional based-learning in which students complete a short work placement often linked directly to their final project.
The programme offers a combination of master of business administration subjects and broader modules in economics and management. Modules on global economics and strategic management, globalisation, society, and culture will enable students to further develop their deeper knowledge of business management and administration.
The Master of Business Management specialised in Events is aimed at a range of students and practitioners from different backgrounds. Although the programme will be suited to business professionals from a broad range of business administration fields, in all sectors and branches, it has been specifically designed for those who wish to pursue senior management positions within the events industry or as preparation for further study in the field, such as a PhD in the field of events, or in the hospitality management, tourism management or other service sector management areas. Wittenborg was asked to look at specific careers in the events industry for graduates of this master's programme, and found career areas including:
Policy and planning advisor: Big sporting events, festivals or conferences have a big impact on host communities and can mean big business for countries. Based on your expert knowledge in the field, you advise national, provincial or local governments on policy, planning and strategy around these events while adhering to targets.
Project manager of international festival or event: In an increasingly globalised world, international events like the Olympic Games, conferences and festivals draw thousands of attendees. As manager, you have final control and responsibility for everything from finance to operations and logistics - overseeing location, marketing, transport and accommodation.
Consultant for a service organisation: Many organisations in the public and private sector lack managerial capacity and make use of external consultants in analysing markets, guiding development or devising strategies to optimise the benefits of an event and ensure a broad database of suppliers and contractors. You can either work as an independent consultant or as part of a big consultancy firm.
Entrepreneur: As owner of an events company, your goal is to make every event - whether a small breakfast meeting or an international fashion show - a success. A good reputation is everything in this business if you want to make your company a success. Having in-depth knowledge of the industry, as provided by a master's degree, will give you an edge over your competitors.
Lecturer and trainer: With the growth in the service sector comes the need for a skilled workforce. Most higher education facilities today require their teaching staff to have a master's degree. Lecturing in the events industry can be a highly fulfilling career.
Graduating from a highly international institute such as Wittenborg, that places high emphasis on a combination of academic research and company and professional exposure means that the career prospects of graduates from the Master of Business Management specialised in Events are multiple and global.
Often WUAS graduates aspire to continue their studies, with a DBA or a PhD research degree; however, many students move directly into business, sometimes as a result of their work placement, and their final project which is often company based.
Examples of companies where alumni work range from leading global companies in banking, consultancy and insurance to more local specialised companies, NGOs or government agencies in the Netherlands or elsewhere in Western Europe.
Find more information on the website of Wittenborg University of Applied Sciences: